For podcast creators

Promote your true crime podcast

Get your podcast discovered by people looking for their next listen.

List your podcast on ListenTrueCrime and reach listeners who come here to find true crime podcasts — through reviews, recommendations and guides to what to listen to next.

Why ListenTrueCrime

Put your podcast in front of the right audience

ListenTrueCrime is a discovery site dedicated to true crime podcasts — independent reviews, recommendations, a searchable podcast directory and guides to cases and genres. People arrive here already looking for something new to listen to, which makes it a natural place to get your podcast discovered.

Podcast discovery

Help people searching for their next true crime podcast find your show — by case type, country, platform and format.

Podcast profile

A dedicated page for your podcast with its description, artwork, hosts, format and the platforms it’s available on.

Featured promotion

Increase your visibility with clearly labelled promotional placements in relevant areas of the site.

Newsletter opportunities

Where space allows, reach readers of our weekly newsletter. Placements are subject to availability and editorial suitability.

Free

List your podcast for free

Submit your podcast for consideration in the ListenTrueCrime database. There’s no charge and no obligation to buy anything. We look at every submission ourselves before deciding whether to list it.

Submit Your Podcast

A listing can include

  • A podcast listing in the ListenTrueCrime database
  • Your podcast description
  • Artwork
  • Hosts
  • Format
  • Listening platforms
  • Website and social links where appropriate

Paid promotion

Promote your podcast

If you’d like more exposure than a standard listing, you can pay for promotional placements across the site and newsletter. Every paid placement is labelled as promoted — it’s advertising, not an editorial endorsement.

£49 / month

Ongoing visibility for your show in the places listeners go looking for something new.

  • Featured placement on relevant ListenTrueCrime pages
  • Enhanced podcast profile
  • Featured podcast badge, clearly labelled as promoted
  • Promotional link to your podcast
  • Inclusion in relevant discovery areas
  • Basic performance reporting where technically available
Enquire About Featured

Newsletter Promotion

From £75

A single promotional slot in the weekly ListenTrueCrime newsletter.

  • Promotional placement in a ListenTrueCrime newsletter
  • Your podcast description
  • Artwork
  • Direct listening link
  • Clearly labelled as a sponsored placement

Newsletter placements are subject to availability and editorial suitability.

Ask About Newsletter Promotion

Podcast Promotion Package

From £149

A planned campaign combining site placement and newsletter exposure.

  • Featured podcast placement
  • Enhanced podcast profile
  • Newsletter promotional opportunity
  • Promotional article or content opportunity where appropriate
  • Links to your podcast
  • Campaign period agreed in advance
Discuss a Promotion Package

Prices are a starting point — we’ll confirm the final price and dates with you before anything is booked. We don’t take payment online.

Editorial independence

ListenTrueCrime keeps paid promotion separate from independent editorial coverage. Buying promotional exposure doesn’t guarantee a review, a particular rating or a place in our recommendations, and it has no influence on the scores we publish.

Promoted placements are always labelled, so listeners can trust that our verdicts are ours alone. That trust is what makes a recommendation here worth having.

Read our review methodology

How it works

  1. 01

    Tell us about your podcast

    Send a short enquiry with your podcast details and what you’re interested in.

  2. 02

    We reply personally

    We’ll confirm suitability, availability and pricing, and suggest what fits your goals.

  3. 03

    Agree a campaign

    Placements, dates and wording are agreed in advance. Nothing runs until you’ve confirmed.

Frequently asked questions

Can I list my podcast for free?

Yes. You can submit any true crime podcast for consideration in the ListenTrueCrime database at no cost. We review every submission ourselves, and listing is at our discretion — we don’t list every show we receive.

How does featured promotion work?

Featured promotion gives your podcast extra visibility in relevant areas of the site, such as discovery pages and podcast lists, alongside an enhanced profile. Featured placements are always labelled as promoted so listeners can tell them apart from our editorial picks.

Does paid promotion affect your editorial ratings?

No. Paid promotion is entirely separate from our independent editorial coverage. Buying a placement does not buy a review, a rating, a verdict or a place in our editorial recommendations, and it has no influence on the scores we publish.

Can I promote a podcast that isn’t already listed?

Yes. Include the podcast’s website or RSS feed in your enquiry and we’ll look at adding it to the database first. A podcast needs a listing before it can be promoted, and it has to meet our usual listing requirements.

Can I advertise in the newsletter?

Newsletter promotion may be available, depending on space in upcoming issues and whether your podcast is a good fit for our readers. Sponsored newsletter placements are always clearly labelled.

How long does promotion last?

It depends on the package you agree. Featured placements run monthly, newsletter placements appear in a specific issue, and promotion packages run for a campaign period agreed in advance.

Can I promote a new podcast?

Yes, as long as the podcast meets our listing and content requirements. New shows are welcome — tell us when it launched and how many episodes are out so we can suggest the right timing.

Do you guarantee listeners or downloads?

No. We can’t guarantee traffic, downloads, rankings or listener numbers, and we’d be wary of anyone who does. Where it’s technically available, we’ll share basic reporting on how your placement performed.

See how listeners use ListenTrueCrime

Ready to promote your podcast?

Tell us about your show and what you’re looking for. We’ll reply personally — no obligation.

Start an Enquiry